Howard J. Rubenstein
Steven Rubenstein
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Approach
Understanding the news process and what makes a story is the cornerstone of our public relations practice.

We believe a public relations firm must know the client's business as well as the press who cover it, and must skillfully translate this knowledge into media placements through the recognition and shaping of story lines.

We take an aggressive, hands-on approach to obtaining coverage for our clients, with the majority of our staff interacting with the media on a daily basis.

We shape and organize publicity programs and create pitches to help our clients achieve a wide range of goals, whether related to growing a business, building and maintaining a reputation, raising funds, advancing a cause, creating an image or promoting an event.

Above all, we at Rubenstein understand that a public relations program and communications plan are only effective if one has the ability to place stories and get results, and thus maximize exposure and business potential for a client.
Leadership
For more than 50 years, Howard J. Rubenstein, the founder and president of Rubenstein Associates, Inc., and chairman of Rubenstein Communications, Inc. has been a recognized pioneer in the public relations industry. His management style has produced steady expansion over the course of the agency's history and attracted a loyal staff consisting of some of the industry's top professionals.

Steven Rubenstein, senior executive vice president of Rubenstein Associates, Inc. and president of affiliated agency Rubenstein Communications, Inc., plays an integral role in business development, operations and strategy, as well as directly overseeing a sizeable portion of the Rubenstein's accounts.

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1345 AVENUE OF THE AMERICAS NEW YORK, NEW YORK 10105     PHONE: 212 843-8000     EMAIL: INFO@RUBENSTEIN.COM