Without a hard news hook, generating consumer and lifestyle publicity requires innovative thinking and an intuitive grasp of what editors are looking for.
Our strength lies in identifying distinctive features of a client's products and services, then strategically projecting these assets in a way that allows us to tap into national trends, play off breaking news, and capture the attention of journalists.
Product introductions, specialty promotions, strategic partnerships, celebrity spokespersons and brand building are additional areas of expertise that we leverage to convey our clients' messages to the media in fresh and newsworthy ways.
The result is high visibility and critical attention in an age where competition for the eyes and ears of the American consumer is at an all-time high.
