Publicity plays a critical role in the world of non-profit institutions, as they strive to engage the community, perform their missions and advance their agendas. Charities, trade and professional associations, religious institutions, business and civic coalitions and advocacy groups all share a need to project themselves and their activities in a positive way. In doing so, they not only enhance their ability to raise funds and broaden their base of support and involvement, they also heighten awareness of the causes to which they are dedicated.
Rubenstein works to help non-profits tell their "good news" stories in a crowded media environment, creating compelling ways to communicate the importance and value of their activities.
